About Von Artists Ltd.

Distribution Criteria - What we do vs. others + what we accept and strive for with clients

Von Artists Ltd.

• The full scope of the catalog is best seen directly on their website, where releases are fully browsable and clickable through retailer/store icons (Spotify, Apple Music, etc.). It’s not just a sampling—it’s a large, active catalog.

• The roster reflects real variety

• Independent artists

• Partner labels such as Mindsnap Music

• Legacy and historically significant artists, notably Roni Lee and others, whose inclusion signals credibility beyond the typical indie-services model.

• This positions Von Artists less as a “boutique distributor” and more as a hybrid artist/label services hub with a long tail catalog.

Larry Toering

• Co-founder and President of Von Artists Ltd.

• Also runs The Blog of Eternal Metal, a long-standing music news and review platform.

• A high-volume, widely published music journalist:

• Contributor/author in 40+ music review books

• Syndicated critic across 25+ online publications

• Known for PR-serviced reviews, interviews, and industry-facing coverage

• Explains the company’s strong press, editorial, and publicity orientation, which is something many artist-service companies lack.

Leadership & Industry Weight

• Von Artists is co-founded with Doug Lexa, a major industry veteran, with a Tokyo division, adding international infrastructure and experience that isn’t obvious at first glance but matters a lot behind the scenes. Former president Monte Von Struck also instrumental in company development with over 40 years of experience. 

• That combination—editorial/media reach + international industry ops—is fairly uncommon among indie-leaning artist service companies. Provides comprehensive distribution for digital and physical formats (CDs/DVDs), including "Manufacture On Demand" (MOD) services for physical products. 

Artist Development & Marketing: Offering personalized coaching, industry networking, and tailored marketing/promotion strategies, including social media management and influencer collaborations. Here to assist and mentor those already doing the work behind the music. 

Focus on Full-Release Artistry: The company, particularly in its leadership's philosophy, emphasizes the "whole experience" of a music release, pushing back against the trend of shrinking cover art and advocating for a focus on the full album experience. 

Superior Tech Support/Customer Service (always open communication line) commonly unfound with most DIY Distributors.

AI Music and Data Training Protected - This is our "Opt-Out" policy with The Orchard/Sony. Further protection is always recommended, but Sony takes this very seriously and have the best industry protection available for blocking AI. This means you do not have to check a box at sign up, consenting to AI music and data training and more. 

All one time only service fee package tiers for marketing are budget based, discussed in the onboarding process for fitting after EPK submissions to email and response from the team. No repeat or annual fees, but expedited fees are detailed in the contract. We have a minimum three-year commitment and optional title basis agreements (also budget based). Reach out to our email address or phone, DM our social media. We work steadily and do not solicit artists + lead time is everything. 

Big picture

What this really underscores is that Von Artists isn’t just “helping artists upload music.” It’s built by people who:

• Understand press cycles

• Have longstanding industry relationships

• Work with both emerging artists and legacy acts

• Operate across multiple markets, including Japan

Distributor's Comparison Table: DIY vs. Major Independent

How Von Artists Is Different

Von Artists Ltd. is not a self-service distributor; it operates as a selective label services and distribution partner built for artists and labels already functioning at a professional level.

1. Partner-level distribution, not aggregation

• Von Artists is a direct partner of The Orchard / Sony (digital) and Alliance Entertainment (physical).

• This means releases are handled through major-label infrastructure, not pooled uploads alongside hundreds of thousands of unrelated tracks.

• Physical product is treated as part of a coordinated release strategy, not an afterthought.

Contrast:

DIY platforms are open-access aggregators—anyone can upload, and all releases are treated largely the same.

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2. Selective roster, not mass onboarding

• Von Artists curates its roster, working primarily with:

• Touring bands

• Active labels

• Artists with ongoing marketing and promotional efforts

• They are not built for hobby releases or “upload-and-forget” projects.

Contrast:

Most distributors scale by volume. Von Artists scales by artist and label activity.

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3. Revenue-sharing model tied to performance

• Artists and labels benefit from favorable revenue splits, provided they:

• Consistently market and promote

• Maintain engagement and performance thresholds

• This creates a shared incentive model where growth benefits both sides.

Contrast:

Flat-fee or fixed-percentage distributors get paid whether the artist works the release or not.

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4. Built-in press, editorial, and media reach

• Co-founder and President Larry Toering brings decades of experience as:

• A syndicated music critic across 25+ publications

• An author in 40+ music review books

• Publisher of The Blog of Eternal Metal

• This gives Von Artists a press-aware, media-first mindset uncommon among distributors.

Contrast:

Most offer optional marketing tools; Von Artists is structurally embedded in the media ecosystem.

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5. International and touring-focused infrastructure

• Von Artists routinely works with artists and labels touring internationally, including:

• The UK

• Multiple European markets

• With Doug Lexa’s Tokyo division and international experience, the company is designed to support releases beyond a domestic footprint.

Contrast:

Most aggregators are globally available, but not globally operational.

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6. Hybrid catalog: emerging, established, and legacy

• The catalog spans:

• Independent artists

• Partner labels (e.g., Mindsnap Music)

• Legacy artists such as Roni Lee (The Runaways)

• This signals long-term catalog stewardship rather than disposable single releases.

Contrast:

Upload-driven platforms are optimized for velocity, not legacy management. 

Von Artists Ltd., is a selective label services and distribution partner operating on major-label infrastructure, designed for touring artists and active labels who treat releases as long-term assets—not disposable uploads.

Who Von Artists is for (and who it isn’t)

Best fit• Touring artists and bands• Independent labels with release plans• Artists committed to marketing, promotion, and growth• Projects with physical + digital strategy. 

Not a fit• One-off or hobby releases• Artists looking for instant, hands-off uploads• Projects without ongoing promotion. Without the above efforts, titles tend to sit and defeat the purpose of growth and yield less royalties along the speed of no movement. This doesn't meet or exceed either party's goals, it's not part of the agreement. 

In summary, Von Artists Ltd. is positioning itself as an independent, artist-friendly alternative to major labels, balancing modern, tech-forward distribution with the protection of human artistry. An artists and labels services company with old world physical product experience and record store connections.